Alexander Nix

Cloak and Data: The Real Story Behind Cambridge Analytica’s Rise and Fall

Before working for Donald Trump, Cambridge Analytica worked for Senator Ted CruzÕs campaign against him for the Republican nomination. This story goes back to that campaign and asserts that the company’s skills lay not in a uniquely effective use of data, but in a willingness to go where others wouldn’t and an ability to take business development to the level of an “internal Ponzi scheme”.