The tale of the epochal, fierce business war between increasingly sophisticated hand dryers and paper towels for primacy in the public bathroom.
There is more than a whiff of the hatchet job to the piece on The Guardian written by a self-described “friend of the paper” who has had a “falling out” with his erstwhile chum. There’s nothing like a bit of personal animosity to make for an interesting read. Beyond that though, it’s a case study of the dynamics of running one of the world’s largest media groups (and burning $45m a year in cash while doing so.).