Why Amazon is eating the world

A look at the radical way in which Amazon is systematically turning each component of its business into an productised commercial venture with external clients – starting with their technology infrastructure, then their fulfillment service and so on. The objective goes beyond revenues and profit (though they come – Amazon Web Services has a $14bn annual run rate) to building a “moat” around their market position and ensuring that the pressure of servicing external clients keeps all units in Amazon lean and competitive.